Hey Reader, We've hit August, and you might be noticing a quieter inbox and fewer enquiries. That's pretty typical this time of year. Which makes it a great month to work on the behind the scenes stuff, the things that don't feel urgent when you're busy. Maybe that's fixing something on your website that's been bugging you, sorting out a few things under the hood in terms of SEO, or updating an old piece of content that's stopped getting traffic. If you only pick one, I'd recommend updating...
1 day ago • 1 min read
Hey Reader, I'm back from Oxford and already looking at a fairly social August, with friends staying throughout the month. I'm also starting to look ahead to the last few months of the year and thinking about what needs to be in place now to make that easier. More on that next week. As for today, a super quick action you can take to get in front of your existing readers. Google has expanded their Preferred Sources feature. It started small last year, tucked into the news carousel. But now...
8 days ago • 2 min read
The Filter: the updates you need Hey Reader, As we're headed into August and busy enjoying the summer, I'm sure the last thing you want to be doing is searching ten different platforms to figure out what's going on online. So I've pulled together the latest social media and SEO-related news that's actually worth knowing this month. Here's what made the cut... 📸 SOCIAL MEDIA TikTok gives creators control over search keywords What it means: TikTok is changing how your videos get discovered by...
11 days ago • 2 min read
Hey Reader, Last week was one of those heads down weeks, working on the business instead of in it. I rewrote my welcome email series, built out a set of Canva templates and rebranded a couple of my offers. One of the smaller jobs on that list was my own social media bios. Which brings me to today’s topic. If you've noticed your profile visits aren't turning into follows, this one's for you. When someone lands on your profile, they're deciding two things in seconds. Do I like this person and...
29 days ago • 2 min read
Hey Reader, One of the reasons I love what I do is the variety in my client projects. Last week, one day I was deep in code launching a rebrand, which meant getting a new website, domain, email setup and SEO all sorted. The next two days I was in Figma, designing fun, colourful assets for a global wellness brand's new product launch. In between all that, I shared a bit of my own story on Instagram. How my blog hit a million readers, then very nearly burned itself out because I had no system...
about 1 month ago • 1 min read
The Filter: the updates you need Hey Reader, I know some of you were wondering if I was going to continue with The Roundup after my rebrand. But don't worry, the social media + industry roundup you know and love isn't going anywhere. Once a month, I'll drop in with the biggest updates worth knowing, so you don't have to filter through the noise yourself. Here's what made the cut... 📸 SOCIAL MEDIA Individual captions per slide on Instagram Carousels What is it: Every slide in your carousel...
about 1 month ago • 2 min read
Hi Reader, I can't tell you how happy I am to be writing to you in slightly lower temperatures today. Last week was a lot! I'm in the thick of multiple client launches, which is all very exciting. But between a heatwave that broke June's temperature record for three days straight (central London is like being in an oven), barely sleeping and somehow managing to fall down the stairs, I was very ready for the week to be over. We now get a little break before the heatwave returns 🙌 how are you...
about 1 month ago • 2 min read
Hi Reader, Last week was busy, as in fully booked in a way I normally try to limit. I had four clients across five dedicated days covering a website rebrand, video editing, campaign assets, prepping a launch and designing a portfolio website. I loved the variety. It was different work, different industries and different challenges all in the same week. So this week I wanted to talk about the latest Google updates, because it made me think about how much real, first-hand expertise my clients...
about 2 months ago • 1 min read
Hi Reader, It's been a busy few weeks around here. Between my rebrand and client projects, I've spent a good chunk of time reviewing copy, which has had me thinking a lot about the language we use to describe ourselves, our work and who we help. One thing keeps coming up, a mismatch in language. Google's job is to match a searcher to the most relevant result. When thinking about the language on your website, it's important to use words your clients are using AND typing into Google. Look at...
2 months ago • 1 min read