Hi Reader,

I can't tell you how happy I am to be writing to you in slightly lower temperatures today. Last week was a lot! I'm in the thick of multiple client launches, which is all very exciting. But between a heatwave that broke June's temperature record for three days straight (central London is like being in an oven), barely sleeping and somehow managing to fall down the stairs, I was very ready for the week to be over. We now get a little break before the heatwave returns 🙌 how are you coping?

Anyway... onto this week!

In my last email, I asked what your biggest content struggle is right now. The answers were split across all four options. But the one I want to dig into today is not knowing what to write about.

Tell me if you relate to this: you sit down to write your content and stare at a blank screen waiting to feel inspired. Nothing comes, so you scroll online waiting for an idea to hit you.

The thing is, you already have more ideas than you think. You just need to know where to find them and how to turn those ideas into content that actually brings in clients.

1. Brainstorm before you research
​Set a ten-minute timer and write down every question your audience might have about topics in your industry. Whatever comes to mind, don't filter yourself.
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​2. Go through existing conversations
​Your DMs, your client emails, your discovery calls. What do people ask you over and over? What comes up every single time someone books with you or reaches out?
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​3. Check if Google cares
​Once you have your list, cross-reference with search. Pick the ideas that feel strongest and run them through a free tool like Keywords Everywhere, or type them into Google and see what autocomplete throws up.
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​4. Turn it into content​
Every single one of those questions can be turned into content for your website and social media. If clients are asking you, they're also being Googled and AI'd (is that a word yet?). If you're not answering them on your website, you're not showing up. Pay attention to how your audience phrases things too, because that is a goldmine for optimising your long-form content, social media hooks and sales pages.
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​This week's action: write down five questions your clients or audience have asked you recently. That list is your next five content ideas. For example, a yoga instructor might get asked "what should I wear to my first class?", which turns into a blog post that answers the top 5 questions every nervous beginner is Googling before they set foot in a studio.
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If you'd like someone to handle the strategy and setup for you, that's exactly what Sort My SEO is for.

Find the details here: https://marketingmalone.com/services/sort-my-seo/​

Elaine XO

Elaine Malone Marketing Malone (formerly XOmisse)