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Marketing Malone

Your best blog posts might be sitting on page two

Published 1 day ago • 1 min read

Hey Reader,

We've hit August, and you might be noticing a quieter inbox and fewer enquiries. That's pretty typical this time of year. Which makes it a great month to work on the behind the scenes stuff, the things that don't feel urgent when you're busy.

Maybe that's fixing something on your website that's been bugging you, sorting out a few things under the hood in terms of SEO, or updating an old piece of content that's stopped getting traffic.

If you only pick one, I'd recommend updating old content. Find two or three blog posts that used to bring in traffic but have dropped off lately.

Here's how: pull up Google Search Console, go to Performance > Pages. Turn on Total Clicks and Average Position. Now sort your pages by clicks over the last year, and look for anything that used to get visits and has flatlined. Check the Position column, that's roughly where it's sitting in Google right now. Anything landing between 11 and 30 is on page two or three, which is worth updating to push onto page one.

This matters even more if what you do is seasonal. If people go looking for it in October, November or December, the post ideally needs to be ranking on page one.

Once you've picked your posts, update the examples, tighten the intro and add a section answering something a client's asked you recently.

A refreshed post that used to rank can start climbing again within a few weeks. So when things pick up, your old content is pulling in traffic again.

If you're not sure which pages are worth the effort, that's what I dig into during a Website Audit: marketingmalone.com/services​

Talk soon,
Elaine XO

Elaine Malone

Marketing Malone

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​Elaine, 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

Marketing Malone

by Elaine Malone

For business owners doing it solo, wearing the marketing hat too. Get practical website and SEO tips that get you found, followed and booked.

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