For business owners doing it solo, wearing the marketing hat too. Get practical website and SEO tips that get you found, followed and booked.
The Google update that's good news for creative business owners
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Hi Reader, Last week was busy, as in fully booked in a way I normally try to limit. I had four clients across five dedicated days covering a website rebrand, video editing, campaign assets, prepping a launch and designing a portfolio website. I loved the variety. It was different work, different industries and different challenges all in the same week. So this week I wanted to talk about the latest Google updates, because it made me think about how much real, first-hand expertise my clients and people like you are sitting on without realising it's exactly what Google wants to see. Here's what I mean. SEO has changed a lot, but I genuinely believe right now is one of the best times to invest in it as a creative business owner. Google published its first official guide on what kind of content it wants to rank in AI search results. And the winner isn't the site that publishes the most. It's the one with the most genuine, first-hand expertise. Whether you're a life coach, a personal trainer, a graphic designer, a beautician or an event planner, you already have everything Google is saying it wants to reward. Your process, your client outcomes, your opinions and your methods. The specific situations you navigate every single week. That's what Google is trying to surface right now. And it's the same content that's working on Instagram too. With AI-generated content everywhere, people are craving more human experience and perspective than ever. I've written a full breakdown on the blog this week covering what changed, what it means for your website and three things worth doing about it.
Before I go, a quick question. I want to make sure what I'm covering in Monday Notes is actually useful to you:
Hit reply if you want to tell me more. I read every one. Elaine XO |
Marketing Malone
For business owners doing it solo, wearing the marketing hat too. Get practical website and SEO tips that get you found, followed and booked.
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