You're good at what you do. Your clients love working with you. So why isn't Google sending more of them your way?
Most of the time it comes down to one thing: the language on your website doesn't match the language your clients are actually typing into Google.
This free workbook walks you through the exact exercise I use to find that gap, helps you understand why it's happening and gives you one specific homepage fix you can make today, no tech knowledge required.
Inside the workbook:
- Why Google can't connect you to the clients who are already searching for you
- An exercise to map the gap between how you describe your services and how your clients search for them
- Five free ways to find the language your clients actually use, no paid tools needed
- A homepage headline formula with examples across different business types
- A services page formula so every page on your site is working as hard as it can
- A clear picture of what comes next if you want your whole site optimised properly